Digital Marketing Manager

SAGE Nepal

Covered by SAGE is a US based tech-insurance brokerage that significantly lowers the financial, operational and technical burden of building, managing and retaining an insurance book of business. Covered by SAGE was founded by Rashik Adhikari while at Harvard Business School alongside Doug Rowe, a former investment banker at Oppenheimer & Co. And an e-commerce entrepreneur. In Apr 2020, SAGE…

Job Information

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    Duty Station Kathmandu
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    Type of Appointment Full time
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    No. of Openings 1 opening
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    Salary Competitive /
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    Job Category Digital Marketing
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    Job Level : Senior Level

Job Description

Covered by SAGE is looking for an experienced Digital Marketing Manager to join a rapidly growing agency.

How you will contribute: 

  • Manage and evolve an ecosystem of web assets (e.g., corporate website, product/services microsites,  social media platforms, blogs, online advertising, etc.) that drive measurable sales pipeline activity across  the US. On an ongoing basis, evaluate and optimize spend and channel mix
  • Design, implement and optimize web landing pages, emails, and other web assets to support marketing  campaigns in target markets
  • Plan and execute search engine optimization (SEO) efforts, track the progress of results, optimize existing  capabilities and develop new opportunities for driving search traffic
  • Manage prospect-to-lead process through the seamless integration of marketing ecosystem and other  departments (sales, business development, and more)
  • Monitor effective benchmarks for measuring the impact of web and digital campaigns/programs. Analyze,  review, and report on the effectiveness of digital campaigns to optimize results, using the appropriate  KPIs (e.g., conversion rates, cost per qualified opportunity, etc.)
  • Maintain and apply working knowledge of the latest web marketing trends, technologies, and practices.  Recommend and drive implementation and adoption of new approaches and systems, where appropriate
  • Apply well-honed analytical skills to evaluate end-to-end customer experience across multiple channels  and customer touchpoints
  • Implement and measure digital marketing programs
  • Manage multiple teams geared for SEO, content creation, social media management, conversion  optimization, and more.
  • Execute lead generation campaigns through Google My Business and other local SEO tools
  • Control budget & evaluate ROI
  • Evaluate and optimize the end-to-end Sales Funnel

Required Qualification & Experience

Qualification & Experience

  • Minimum 10 years of experience in digital marketing with preferably a top tier financial institution
  • Communication/presentation skills
  • Organisation and multi-tasking
  • Team management and co-ordination
  • Negotiation
  • Self-motivated, proactive
  • Experience In running big budget campaigns
  • Experience in running successful email marketing campaign (cold outreach and permission based)
  • Experience in Affiliate Marketing
  • Experience in CRM (Preferably Zoho)
  • Experience in Online Reputation Management
  • Experience in Website Analytics & Marketing Attribution
  • Experience in Media Buying
  • Experience in Social Media Outreach

How to Apply

If you believe in your skills and want to grow your professional career to unlimited heights, send us your CV at hr@coveredbysage.com mentioning the job title.