Digital Marketing Manager

Job Description

How you will contribute:

• Manage and evolve an ecosystem of web assets (e.g., corporate website, product/services microsites, social media platforms, blogs, online advertising, etc.) that drive measurable sales pipeline activity across the US. On an ongoing basis, evaluate and optimize spend and channel mix.
• Design, implement and optimize web landing pages, emails, and other web assets to support marketing campaigns in target markets.
• Plan and execute search engine optimization (SEO) efforts, track the progress of results, optimize existing capabilities and develop new opportunities for driving search traffic
• Manage prospect-to-lead process through the seamless integration of marketing ecosystem and other departments (sales, business development, and more)
• Monitor effective benchmarks for measuring the impact of web and digital campaigns/programs. Analyze, review, and report on the effectiveness of digital campaigns to optimize results, using the appropriate KPIs (e.g., conversion rates, cost per qualified opportunity, etc.)
• Maintain and apply working knowledge of the latest web marketing trends, technologies, and practices.
• Recommend and drive implementation and adoption of new approaches and systems, where appropriate
• Apply well-honed analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Implement and measure digital marketing programs
• Manage multiple teams geared for SEO, content creation, social media management, conversion optimization, and more.
• Execute lead generation campaigns through Google My Business and other local SEO tools
• Control budget & evaluate ROI
• Evaluate and optimize the end-to-end Sales Funnel

Required Qualification & Experience

What we expect:

• Minimum 10 years of experience in digital marketing with preferably a top tier financial institution
• Communication/presentation skills
• Organization and multi-tasking
• Team management and co-ordination
• Negotiation
• Self-motivated, proactive
• Experience In running big budget campaigns
• Experience in running successful email marketing campaign (cold outreach and permission based)
• Experience in Affiliate Marketing
• Experience in CRM (Preferably Zoho)
• Experience in Online Reputation Management
• Experience in Website Analytics & Marketing Attribution
• Experience in Media Buying
• Experience in Social Media Outreach

How to Apply

If you believe in your skills and want to grow your professional career to unlimited heights, send us your CV at hr@coveredbysage.com mentioning the job title.